Firefly Squid Sea Tourism: Come experience the firefly squids' magical light

A fantasy of light you can only see in Toyama Bay

This sea tourism attraction lets you see the firefly squid fishing activities unfolding at sea before dawn. The fishing season for firefly squid only lasts for a few months during the year. The only time you can see the firefly squid spawning at sea in spring is between April and May, just one short month. The firefly squid caught in the fixed nets will emit blue light, turning the still dark Sea of Japan into a magical world. Watching the spectacular light performance put on by the shimmering firefly squid is a moving experience that is only possible in Toyama Bay. The rising sun above the Tateyama Mountain range is also sure to be a memory you will not forget!

Shogawa Pleasure Boat

Enjoy the scenery from a pleasure boat

This is a lake cruise that allows you to admire the scenery of each changing season. The seasons of fresh greenery and autumn leaves are particularly beautiful, creating enchanting landscapes for the pleasure boat passengers. Both body and mind will be healed by the beautiful views of the mountains during the gentle one-hour return trip from the Komaki Dam to the Omaki Spa in the Shogawa River valley. Shorter cruises are also available. Why don’t you try to enjoy a pleasure boat?

Amaharashi Coast

A view that has captivated poets since ancient times

The iconic view of Toyama Bay against the dramatic backdrop of the snowy Tateyama mountains is unforgettable. The Amaharashi Coast is said to be the best location to enjoy the view, which has been celebrated by poets and writers since the eighth century. Like a scene from a painting, Onnaiwa Rock—a charming islet topped with pine trees—emerges from the sea in the foreground, and the mountains loom 3,000 meters high in the distance. Photographers often visit the area at sunset to capture the island and mountains silhouetted against the golden light of the setting sun. The Amaharashi Coast has sandy beaches lined with pine trees, and is popular for swimming in summer, thanks to its family-friendly shallows and breathtaking views.