Amaharashi Coast

A view that has captivated poets since ancient times

The iconic view of Toyama Bay against the dramatic backdrop of the snowy Tateyama mountains is unforgettable. The Amaharashi Coast is said to be the best location to enjoy the view, which has been celebrated by poets and writers since the eighth century. Like a scene from a painting, Onnaiwa Rock—a charming islet topped with pine trees—emerges from the sea in the foreground, and the mountains loom 3,000 meters high in the distance. Photographers often visit the area at sunset to capture the island and mountains silhouetted against the golden light of the setting sun. The Amaharashi Coast has sandy beaches lined with pine trees, and is popular for swimming in summer, thanks to its family-friendly shallows and breathtaking views.

Firefly Squid Sea Tourism: Come experience the firefly squids' magical light

A fantasy of light you can only see in Toyama Bay

This sea tourism attraction lets you see the firefly squid fishing activities unfolding at sea before dawn. The fishing season for firefly squid only lasts for a few months during the year. The only time you can see the firefly squid spawning at sea in spring is between April and May, just one short month. The firefly squid caught in the fixed nets will emit blue light, turning the still dark Sea of Japan into a magical world. Watching the spectacular light performance put on by the shimmering firefly squid is a moving experience that is only possible in Toyama Bay. The rising sun above the Tateyama Mountain range is also sure to be a memory you will not forget!

Asahi Funagawa Spring Quartet

A Spring Quartet of the Northern Alps, Rows of Cherry Trees, Tulips, and Nanohana Flowers

Local farmers in the Funagawashin area plant nanohana flowers and early-flowering tulips every year to go with the cherry trees along the Funakawa River in Asahi Town in Toyama Prefecture. The rows of cherry trees, the tulips, the nanohana flowers and with the snowy peaks of the northern Alps inluding Mt. Shirouma and Mt. Asahi create a beautiful Spring Quartet. The beautiful cherry blossom tunnel reflecting in the clear river is a sight to see, with over 280 trees carefully maintained by the locals lined up on both banks for 1200 meters. Furthermore, fires are lit during certain days for a magical nighttime cherry blossom viewing experience. Come enjoy the cherry blossoms' different atmosphere during the day and in the evening.