Amaharashi Coast

A view that has captivated poets since ancient times

The iconic view of Toyama Bay against the dramatic backdrop of the snowy Tateyama mountains is unforgettable. The Amaharashi Coast is said to be the best location to enjoy the view, which has been celebrated by poets and writers since the eighth century. Like a scene from a painting, Onnaiwa Rock—a charming islet topped with pine trees—emerges from the sea in the foreground, and the mountains loom 3,000 meters high in the distance. Photographers often visit the area at sunset to capture the island and mountains silhouetted against the golden light of the setting sun. The Amaharashi Coast has sandy beaches lined with pine trees, and is popular for swimming in summer, thanks to its family-friendly shallows and breathtaking views.

Tateyama Mountain Ski Resort (Gokurakuzaka Area and Raicho Valley Area)

A paradise of greenery that you can enjoy all year round

Tateyama Mountain Ski Resort is the largest ski area in the Hokuriku region. Its breathtaking view of the Toyama Plain, Toyama Bay and the Noto Peninsula in the distance will refresh your senses. The hugely popular ski area has plenty for skiers of all levels, from expert courses to courses the whole family can enjoy. And there’s plenty to do in the green season too! Take a gondola up the mountain and enjoy a mountain trek, go for a walk at the foot of the mountains, or zoom through the mountains on the Tateyama Zipline. This ski area is packed with fun for everybody – and not just in winter!

Miyazaki-Sakai Beach (Jade Beach)

After a refreshing swim in the ocean, try cod soup, the local specialty!

This beautiful pebble beach stretches 4 km from east to west. In the summer, it is a popular with young people and families as a place to swim. It gets the nickname "Jade Beach" from the jade stones which wash onto shore; after a day of strong waves, people can be seen enjoying themselves searching for fresh jade stones. From the steep mountains nearby to the coast colored by the sinking sun, the beautiful natural surroundings make this a favorite place for enjoying the sunset. Restaurants near the beach and lodgings serve cod soup, a local treat. Originally prepared for the area's fishermen, visitors simply must try the hearty, fresh cod soup during their stay. This spot is ideal not only for swimming, but also for walks along the beach.