Travel Inspirations
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Top Attractions in Toyama
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World Heritage – Suganuma Gassho-style Village
A picturesque village with a sense of antiquity
Suganuma Gassho-style Village is a place where you can refresh your spirit and be at peace. Here, not only can you fully savor a traditional Japanese setting surrounding in lush nature, you can also enjoy facilities offering the chance to experience the village’s history and tradition. In this village surrounded in an abundance of nature, there remain 9 gassho-style homes still active today, including the Gokayama Folk Museum, where one can experience Gokayama’s history and tradition, as well as the Ensho-no-Yakata building, where visitors can gain a sense of the culture and lifestyle of Japan’s forefathers. Although of course great to visit during the day time, the light-up display held each season is simply too good to miss! The magical setting will steal your heart and ensure you fully savor this dream-like land. The lush natural surrounds, the history and culture passed down through generations and the honest and warm hearts of the people who live here, are bound to appeal to those who visit. ■Private tour - Walk around Gokayama World Heritage Site and join the workshop of handmade Gokayama-Washi (Japanese traditional paper) Tour *Comming soon by Toyama Tourism Organization 09:30 Dep. Takayama Sta. (Join with Taxi driver) ↓ 10:30~13:00 Visit World Heritage Site“Suganuma Gassho Village” ↓ and lunch time ↓ 13:10~14:00 Important Cultural Property: Murakami-ke ↓ 14:15~15:00 Workshop: Handmade Japanese paper at Gokayama ↓ 15:00~16:30 World Cultural Heritage Ainokura Gassho-zukuri Village ↓ 17:18 Get on the World Heritage Bus at Ainokuraguchi ↓ 18:10 Arr. Shirakawa-go
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Amaharashi Coast
A view that has captivated poets since ancient times
The iconic view of Toyama Bay against the dramatic backdrop of the snowy Tateyama mountains is unforgettable. The Amaharashi Coast is said to be the best location to enjoy the view, which has been celebrated by poets and writers since the eighth century. Like a scene from a painting, Onnaiwa Rock—a charming islet topped with pine trees—emerges from the sea in the foreground, and the mountains loom 3,000 meters high in the distance. Photographers often visit the area at sunset to capture the island and mountains silhouetted against the golden light of the setting sun. The Amaharashi Coast has sandy beaches lined with pine trees, and is popular for swimming in summer, thanks to its family-friendly shallows and breathtaking views.
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Firefly Squid Sea Tourism: Come experience the firefly squids' magical light
A fantasy of light you can only see in Toyama Bay
This sea tourism attraction lets you see the firefly squid fishing activities unfolding at sea before dawn. The fishing season for firefly squid only lasts for a few months during the year. The only time you can see the firefly squid spawning at sea in spring is between April and May, just one short month. The firefly squid caught in the fixed nets will emit blue light, turning the still dark Sea of Japan into a magical world. Watching the spectacular light performance put on by the shimmering firefly squid is a moving experience that is only possible in Toyama Bay. The rising sun above the Tateyama Mountain range is also sure to be a memory you will not forget!
When to Go
Toyama is picture-perfect throughout the year, and each season has its own special highlights