Looking for the perfect memento of your trip?
One-of-a-kind Souvenirs from Toyama

A top Toyama souvenir! Salted and seasoned trout and vinegared rice are carefully wrapped in bamboo grass and stuffed into a wooden ‘magewappa’ sushi box. Tuck into the rich flavor of Toyama!

‘Oki-zuke’ is a salted, rich flavored dish made by slowly marinating fresh firefly squid in soy sauce and mirin. Moreish squid innards are also used in delectable dried and smoked dishes, which are packed with umami and flavor.

‘Maki-Kamaboko’ is made by rolling up fish paste without using a board. The rolls preserve the fresh flavor of the fish and give it a rich, natural fish taste. Meanwhile, colorful ‘saiku-kamaboko’ is usually made in the shape of a sea bream or other lucky charm, and is used for weddings and celebratory occasions.

As thin as paper, this innovative tin metal product can be continuously molded into any shape. It can be used not only as a plate at the table, but bent and twisted to become whatever shape you need!

Sake cups produced by a collaboration between skilled Takaoka copperware craftsmen and Yamanaka lacquerware potters. The combination of wood and metal gives the sake cups a stylish appearance, utilizing old and new techniques to create a truly unique contemporary product.

Raden (mother-of-pearl inlay) glass was created using the traditional techniques of Takaoka lacquerware. Raden abalone shells are inlaid on beautiful glass material and finished with lacquer. Looking through the glass, you can see the rainbow-like brilliance of the shells and the warm texture of the lacquer, creating a wonderful harmony of texture and light.

Sake cups made using the dry lacquer technique. The unique curvature of the cups is a particularly interesting feature. The sake cups come in a wooden box, making them ideal as an upscale souvenir.

New washi brands by young designers FIVE, SEKKA, Chinchiro, who all utilize traditional washi paper. Their stylish washi card cases, pouches, and book covers feature exquisite light colors unique to washi.

Yatsuo Washi is designated as a national traditional craft, successfully maintaining its tradition of handmade paper for generations. The company offers a variety of washi items, creating new products while conserving the natural feel and warmth of washi.

Tsukisekai offers an elegant taste and light texture that quickly melts in the mouth. This famous confectionary is an iconic Toyama favorite, made by combining fresh chicken eggs, wasanbon sugar, agar, and other ingredients and then drying it to perfection.

A fluffy sponge filled with a thick custard cream. These cute little treats taste like a creamy cake and a classic Japanese ‘wagashi’ confectionary all in one, making it a souvenir that will be appreciated by people of all ages.

The “Jewel of Toyama Bay” is now available as a thin rice cracker! Shiroebi are a rare species of white shrimp found in Toyama Bay, bursting with an elegant sweetness. The perfect amount of salty seasoning makes this a must-have item.

A soft, chewy crust and sweet red bean paste filling make this dorayaki irresistible! Thinly sliced rectangular sandwiches of sumptuous red bean dorayaki are cut diagonally to form an eye-catching triangle. The unusual shape and deliciously simple taste make it a welcome souvenir.

The cute appearance of Takaoka Ramune makes it a popular Toyama souvenir. This refined ramune soda is beautifully handcrafted down to the smallest detail. Flavors include ginger, yuzu, strawberry, apple, and plum. The adorable packaging is a huge selling point.

T5 is a set of gorgeous confections that come in five beautiful shades. The elegant and soft colors make for a sophisticated memento of your trip to Toyama. The five flavors of cherry blossom, green tea, yuzu, wasanbon, and sesame seed are highly refined, and like thin ice, this gentle confection melts in your mouth.

A rich daiginjo that pairs perfectly with Toyama’s famous seafood and mountain produce. Best served slightly warm.

This sake's elegant aroma, umami, and fullness create a refined and calming taste experience. In addition to the limited distribution Junmai Daiginjo ‘You-no-shizuku’, the Daiginjo ‘You-no-mine’ is also recommended.

”Junmai-shu: Kaze-no-Bon” is made at a historic sake brewery established in 1848. This sake is made from 100% organically grown Koshi-hikari rice, which is free of pesticides and chemical fertilizers, and is gentle on the body.

Since its establishment in 1887, Mikuni-hare Shuzo has continued to carefully brew sake using the pure spring water of the Northern Alps. This sake has a refined aroma and a soft, creamy texture.

A crisp, light and dry sake. Blessed with fresh fish as well as abundant mountain produce, Himi is a place where sake brewers takes full advantage of the lush local climate.

Live, laugh, Sanshoraku! This junmai sake is brewed with plenty of local Nanto Gohyaku-mangoku rice. It has a rich aroma, undertones of koji malt, and good acidity for a refreshing aftertaste.

Local ramen known for its rich black soup with a hint of soy sauce. As the five-time winner of the top prize at the Tokyo Ramen Show, Men-ya Iroha's black ramen is famed for its crisp and decadent flavor.

The chewy texture is addictive! These udon noodles are carefully hand-pulled, making them firm and smooth. Recommended as a souvenir for long trips.

Tonami's specialty of Okado Somen is a traditional delicacy with a history of over 160 years. The long noodles are neatly folded and wrapped around each other, making them beautiful to look at and perfect as souvenirs.

Toga Village is surrounded by 1,000m tall mountains and abundant nature. This is where Seiryu Somen is made during the cold of winter, using the clear water of Toga and carefully selected wheat. The somen is still hand-pulled the way it has been for generations, culminating in a delicious final product.

Modern and nostalgic souvenirs bursting with Toyama's charm!
A set of Toyama agricultural, forestry, and marine products and processed products made with traditional techniques, such as trout sushi, kamaboko, and furikake, packaged in stylish wrapping. The “Tomi” logo is the distinguishing mark.

'Ecchu Toyama Delicacies Selection' delivers a variety of Toyama's delicacies, nurtured by the rich climate of the sea and mountains and the region's unique food culture and craftsmanship. These souvenirs perfectly encapsulate the spirit of the local custom of ‘osusowake’, or sharing good fortune and joy.

The 'Ecchu-Toyama Craft Selection' of crafts was born out of the custom of “osusowake” in Toyama.
The company offers a wide range of products in various sizes for a reasonable price, utilizing the best craftsmanship and a wide range of materials and techniques unique to Toyama.

We racked our brains and came up with the ultimate list of souvenirs (sweets and crafts) favored by women, culminating in 'Betsubara Toyama'. 'Betsubara' is a combination of old and new Toyama culture, born from a collaboration between traditional artisans and up-and-coming designers.

Discover beauty and wellbeing products from Toyama that can enrich your daily life.
The 'Beauty Selection' was born out of our desire to “share” the richness and healthiness of Toyama's daily life, both mentally and physically.
Why not incorporate Toyama's natural blessings into your daily routine?